Seed Society

2022

Seed Society is an on-chain game and social experiment on Solana.

NFTs exploded in 2021. We saw a myriad of random animal NFT collections emerging and the culture around NFTs shifted from creative experimentation to the hostile financialization of internet communities. Seed Society is a very special social experiment where we wanted to create an NFT community where commitment is recognized, where patience is rewarded, and where everyone thrives when they root for each other.

To reach those goals, we asked ourselves:

  • How can we encourage kindness, play, and generosity?
  • How can we cultivate an NFT community that values commitment over profit?
  • How can NFTs provide shared experiences that connect strangers?

My friend Kale and I created Seed Society, a collection of 444 NFTs that evolve on-chain as its users ‘take care’ of them. We were the first to do this type of NFT interactivity on Solana. I owned all non-technical aspects of the project: game strategy, artwork, marketing, design, and illustration.